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July 16, 2015

Olympia Industries Ltd profitable e-commerce (CMP 165 , market cap 50 crores)

         Please note I am not SEBI qualified research Analyst yet.    

 I am feeling little better investor and stock picker after recent success of last few picks, in fact Intrasoft is biggest gainer on NSE in 2015 till June with huge difference with second and third gainer.  It has already given 11 times return to me in 7 months. I should not be carried away with this success but just want to cherish this moment, sooner or latter somebody else's pick will be biggest gainer . I am still in learning phase , I need to learn lot of stuffs about picking right compounding stocks or may be multibaggers .

           My new stock pick for myself which I am accumulated is Olympia Industries Ltd . It is again e-commerce play . It is profit making e-commerce play but size is still small . They have revenue of around 123 cr last year . They have reported profit of 4.57 cr against previous year's 0.36 crores (35.92 lakhs ) which around more than 1200% jump . Olympia Industries Ltd also reported revenue of 123 crores against previous years only 6 crores (around 20 times increased ). This growth is on low base so obliviously growth in percentage term will be reduce from current year .So , we can't expect something like 2000% again.Olympia Industries Ltd is Premium / Platinum Seller on Amazon . You can see their store front from the following link . If you search olympia industries ltd then Google shows another Olympia industries page . Their correct website is

History : Olympia Industries Ltd  went into BIFR in 2001 and scheme was sanctioned in 2012 . Olympia Industries was discharged from from the sick industries' company vide BIFR Order dated 23 December 2013 by Board for Industrial and Financial Reconstruction (BIFR). Historically, the company started with manufacturing of Dyed and Blended yarns in Gujarat and Maharashtra. Presently with the company’s state of art technology and its insurmountable passion for excellence the company is now spreading its wings in Marketing & Promotion of Baby care, Home & Kitchen and Beauty & Personal Care Appliances products through E commerce on Amazon . They call them self FNFG E commerce player .

What is special ?

You will say what is special about Olympia Industries Ltd ? We already seen growth in revenue and profit . Secondly, it is profit making e-commerce company that is again rare. We already know size of opportunity in e-commerce sector , I will not go again in deep in it . It has EPS of 15 for whole year and trading on PE of around  11 and valuation of less than 40% to revenue(GMV) . These points itself speaks about good prospects of Olympia Industries Ltd . But there are lot more that makes it very attractive bet  .

 Along with Narayan Murthy' CloudTail, Olympia Industries Ltd is also Platinum Seller on the world’s largest Online retailer Amazon . As per unconfirmed reports CloudTail contributes around 8% to GMV of Amazon India while Olympia Industries Ltd contributes around 2.5% . Cloudtail is a 49:51 joint venture between Amazon Asia and Infosys founder NR Narayana Murthy's personal investment vehicle Catamaran was forged in last summer (2014). If Olympia Industries Ltd continues good growth and archive some scale then some other big investor can consider to invest in it . Already , Azim Premji , Narayana Murthy  and  Ratan Tata invested in e-commerce . .
 If FDI in e-commerce is allowed then it will be hot cake since foreign player eyeing this type of companies , if no FDI then domestic big player will have their eye on it .

 Interestingly , CloudTail has more scale of operation but customer feedback of Olympia Industries Ltd is quite better .

Cloudtail Feedback
Olympia feedback

We see lot of negative comments in feedback section since more than 90% unsatisfied buyer express their feeling through negative comments . Only 10-20% satisfied buyer express their felling by positive comments and rest don't provide any feedback.Above table consider buyer as positive if the don't provide feedback . Negative percentage 1% or 2% is on total number of transactions done by seller . But if we go in comments details we see lot more negative comments than these percentage indicates.

Group 'P' : 
            Since, initially company was in yarns manufacturing and went into BIFR due to accumulated losses in 2001 that time most of the shares were in physical format and BIFR scheme was sanctioned in 2012 that is after 11 years . So , most of the investor didn't converted stock from physical to demat . I suspect some of the investors might have lost physical shares paper .

SEBI has started new group P last year where Public shareholding is less than 50% in demat form.{C04B49EF-9C38-4A7E-A608-5A01CCDFD3CB}&noticeno=20140827-27&dt=08/27/2014&icount=27&totcount=30&flag=0

So, according to new rule at least 50% of Public shareholding should be in demat form in order to change the group and lot of the Company at BSE.
Till March 2015 only 95335 shares of general public out of 1195215 shares were in dematerialized format.
This year NSDL has also started dematerialized process so this year we will see significant increase in dematerialized shares .

Till that time it will be traded in P group with Market lot of 100 shares , it means we can buy only 100 , 200 or 300 and so on shares . We can not buy odd shares like 60 etc .
Top of that most of the brokerage houses do not allow to buy in P group example ICICIDirect don't allow to buy it.

Float :
              Olympia Industries Ltd call them self as FNFG e-commerce player . Good quality FNFG player like HUL enjoys float (Other People Money ) and high return on capital employed. Similar to other FNFG players Olympia Industries Ltd also enjoy good amount of float and has reasonably good ROCE for year 2014-15.

 Most of the e-commerce seller worldwide don't make much money because of high inventory model . Olympia Industries Ltd also has high inventory level but that get compensate by high Trade Payable which is quite similar to HUL . No doubt HUL is quite big quality player and not comparable with Olympia Industries Ltd  but I want make a point that Olympia Industries Ltd on similar path . Olympia Industries Ltd in his second innings doing some good think like venture in e-commerce that too FNFG . They are able to run their business on other people's temporary money by obtaining trade credit from their vendors . Let see statement of Assets & Liabilities for 2014-15 .

Now check Professor Sanjay Bakshi sir said about float . 

In brief as per Bakshi sir company can enjoy float either by advances from customer or good amount of trade payable that can compensate inventory plus trade receivable .

Total shareholder fund is 8.56 and short term borrowing is 3.28 and total equity and Liabilities is 40.57

So company enjoys float of 40.57 - 8.56 - 3.28 = 28.73 crores
Company has inventory of 31.61 and trade receivable of  1.89
31.61 + 1.89 = 33.5 against float of 28.73 .
So they just need get finance for 33.5 - 28.73 = 4.77 crores .

So , they are enjoying float of almost 85% which is going to improve in coming years . They are enjoying float more than other good companies like Symphony etc . If I get time on this weekend then I will try to compare with some small cap good stocks like Nesco , Poddar Developers Ltd  etc and update this post.
It is also nicely explained at 

Moat :
If a company enjoys float then there is obliviously good chance of  moat . In case of Olympia Industries Ltd they do have high trade payable by obtaining trade credit from their vendors . Why vendors are offering trade credit  ? Obviously vendor know capability of Olympia Industries Ltd and their track record . E-commerce is again new channel for them to increase their revenue so it is obviously win-win situation for both . They can't offer trade credit to everybody .

Olympia Industries Ltd biggest premium seller on Amazon India after Narayan Murthy's CloudTail .

Olympia Industries Ltd enjoys good moat on Amazon India platform . I can't say it is unbreakable strong moat but it is reasonably good moat .

Amazon India or any market place search engine has their own rulesets which helps bigger player to become more bigger . When user search a product then displayed search result based on lot of rules few of them are

1. Status / Ratting of seller (premium seller get preference )
2. Total Numbers of order(All) processed by seller
   3. Searched product sold by sellers.
4. Of course price ( Bigger player has volume advantage for price)

It is quite difficult for new small player to show their listing at top so bigger become more bigger (positive feedback loop) .

Whenever Market places go for big day sales then they depend on big premium seller instead of small sellers .

Power of sequential Multibaggers :

People says compounding is eight wonder of the world , I would say in investing world sequential Multi baggers are first wonder .

Let me explain .......

My investment of Rs 1 in kaveri in Aug 2012 ( Post on kaveri seeds) turn out to be Rs 5.5 in dec 2014 ( I had sold my 50% holding in kaveri and invested that in Intrasoft) . Now that Rs 5.5 become around 60 (11 times) this month(July 2015)  in Intrasoft  (Post on Intrasoft ) and Kaveri seeds is hovering below my sold price (Although , I still hold few shares of Kaveri). I have sold my holding of 12% from Intrasoft (avg price around rs 540 , against my avg of Rs 48 ) and invested that in Olympia Industries Ltd . I still believe Intrasoft will grow much faster than Olympia in coming years but I had to invest something in Olympia Industries Ltd and I can't wait till next month's salary .

If by god's grace Olympia Industries Ltd double from my avg price of around Rs 158 in one year then I will have 120 baggers (1*5.5*11*2)  in 4 years . That is quite significant since  Raamdeo Agrawal  says he has only one 100x bagger in his life i.e. Hero Motocorp  . Although , He might have lot of sequential multi baggers . Lot of other senior investors of micro cap like VP sir ( ) ,Porinju sir , Ayush Mittal , Amit Arora etc might already have this type of 100x sequential mutibaggers but this will be my first . Fingers are crossed .

Basant sir already has explained Power of sequential Multi baggers in his book (the thoughtful investor) in his words . Must read for all Indian investors .

I may be day dreaming of 100 fold return in 4 years but I am same person who had to bear losses on companies like Agre developer and Chowgule etc . I have learnt lot from that point but still I need to learn lot in investing world . I can pass test only if my portfolio performs comparatively good in bear market as well.

P.S. (19 July 2015 )

Risk : They mainly depend on one market place Amazon India performance .  Secondly , company came out of BIFR and playing second inning . We have seen Symphony has created wealth after company came out from BIFR but we don't know if Olympia will also create wealth for us or not . If promoter show integrity and want to share wealth with retail investor then no doubt about that it will be good wealth creator . Promoter just need to follow good corporate governance practices .

Valuation : 
              It is trading below PE of 12 and around 0.4 x to sales . If we compare with other listed e-commerce player even though they have different model then we can say it highly undervalued even though it has appreciated 6-7 times this year .

Intrasoft is trading on mcap to sales ration of 2.x . If Olympia Industries Ltd gets same valuation then it should have mcap of around 250 crores .
Infibeam is asking about at least 7-8 times to sales (GMV) . I don't want to speculate valuation of  Olympia Industries Ltd based on Infibeam valuation .
               Info Edge (India) Ltd ( Quite different e-commerce player ) is trading on 10700 cr mcap on sales of 600 crores with PE of 470 .

For me Olympia Industries Ltd has all the following ingredient which is necessity for future wealth creators or at least few baggers .

1. Large scope of opportunity
2. Among rare profitable e-commerce player
3. Enjoys high float (85% )
4. Low net working capital requirement ( around 5 crores only ) due to float .
5. High ROCE above 50  ( Most of the websites will reflect it only after annual report of 2014-15 )
6. Shown High growth , even though this June quarter or first half will subdued .
   7. Non Cyclic FNFG player.

Finally what Jeff Bezos says about finding good companies , we can judge Olympia Industries after at least 3-4 years of good performance . Right now , it is too early .

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Disclaimer :  Please treat this post as starting point of your research and not conclusion to invest in any discussed stock. In fact I already invested in Olympia so my views are going to be biased . As always , please take the advice of a SEBI qualified financial adviser . 


  1. Sir trading is suspended for this can we get this stock pls suggest

    1. Trading is not suspended . It is in P group and trade with market lot of 100 shares . It has very low volume but from last few days I am seeing good amount of volume .
      Most of the brokerage houses do not allow to buy in P group example ICICIDirect don't allow to buy it but Geogit does .

  2. superb analysis sir!i have missed on you think it is still beneficial to enter intrasoft? it is already trading at a very high PE.
    Can you suggest some other multi-baggers.
    going to buy olympia..but kindly guide us how to buy if the brokerages are not allowing to trade in group P stocks?

  3. Hi Askok ,
    Intrasoft is still good on expected growth in next 3-4 years . I would suggest wait for result and take your call .
    I have received email saying that Olympia is not allowed to trade on even major brokerage houses like Kotak , edelweiss, ICICIDirect etc .
    I know only Geogit allow it . So , either you can open account with them ( that may take some time) or search for your trusted friend/relative who has Geogit account . You can transfer then those share to your name latter on . Another option is buy physical share and convert them to demat . But I don't know process for buying physical shares .

  4. Hi .gud mrng. Daily at least once I have been visiting ur website for any new value suggestions.
    Thanq for suggesting a value stock.
    Pls on behalf of all request u to not take more time for value suggestions. Or ur comments weekly once on readers queries.,...

    1. Hi Sudheer ,
      Thanks for visiting my blog , I am OK with 2-3 new Ideas in a year for my portfolio .
      I can't give answer to queries on stock which I have not analysed yet . It takes at least 3-4 hours to make some view about a stock . Some may be rejected in 2-3 mins although .
      I may become full time investor after next bear market(if portfolio remain in good shape) but till that time I need to concentrate mostly on my salary giving job.

  5. I have been trying to buy this script from last 5 days, there is too much of demand and no supply, its on its upper circuit everyday, not sure how did you buy. Any suggestion.

  6. Dear Sir
    Request you analyse axiscades, pds multinational, richa industries and associated stone.
    They are potential multibaggers. Request you to analyse these especially axiscades (which is your kind of share).
    Also your views on indsil hydropower as you had recommended it in one of your previous post.(current cmp is Rs 39)
    Thanks & Regards

  7. 1% charges to BSE for P group over and above brokerage, STT

  8. Sir,
    When is this stock coming out of p segment, I have two different trading accounts but none of them allow to trade in p segment. is there any other way to buy these shares other than as mentioned by you.

  9. Hi All ,
    If you know any brokerage house allow to buy apart from Geojit then please let us know .

  10. Hi sir... I just came to know about your blog... past recommendations are unbelievable... I missed out both intrasoft and Olympia industries rally. Can you please tell me when is your next stock analysis or recommendation ? Surely I will not miss this time.

    1. Being value cum growth investor( of course also lazy ) , I believe 2-3 new picks a year apart from existing portfolio stock should be enough . But , I will provide at least one more stock analysis for the rest of the year . If something interesting comes in then I may give exception .

  11. Hello sir what happened in last quarter result march-15 NP and EPS were in negative.

    1. Most of the eCommerce companies are making losses but Olympia was making profit . We should compare YOY for best selling quarters of year i.e. Sep and Dec . Rest of the quarters may show negative profit because of low volume . Right now our main comparison should be sales and feedback count instead of just profit .

  12. Hi sir,
    Rksv may allow to buy P group stock..Because i bought one T group stock...So P group can also be allowed

  13. Indiabull Ventures also allowing this for this script...

  14. Hello sir........for 11/08/2015 trade i didn't get anything..... no volume no trading nothing on BSE site too....what happened to this??? and my indiabull portfolio showing price 209.

  15. What is your opinion on Palred Technologies?Its going to be listed.
    Pls analyse it if you have time. It is a turnaround and can be as good as intrasoft and olympia

    1. I prefer stock which has already momentum of growth . Palred Technologies may start on growth path in near future . It is backed by Ashish Chugh and Porinju sir so of course they might have seen something special . I can see have increased their ad budget . I already own 2 eCommerce stock so it will difficult for me to buy another but If it fits on growth and valuation parameter then I will definitely consider it for buy .

  16. hey bro...really very bad no. of result........but waiting for next Q2...but y its too much down compare to its last yr june'14 Q

    1. How can you say it is bad result ? It is much much better than what I was expecting . If you are investor in ecomerce companies then first criteria to evaluate result should be GMV growth not profit . If you can't value company on GMV then better to invest in good qaulity old economy stock with slow but steady profit as you like .
      Niraj Shah made empire of 26000 cr market cap valuation WayFair inc in USA which still making losses . If profit is only criteria to value ecomerce company then WayFair should be traded not on 26000 cr valuation but just 26 crores .

  17. Sir it is in correction mode. I think it may correct upto 60-70 level due to issue of warrants @45. Any one can make a fresh entry at that level. Also keep an eye on Q2 result.

  18. What do you have to say about preferential warrants to promoters at significantly lower price than MP. Why couldnt they attract any strategic investor. Why didnt they go for a rights issue.

    1. Hi Rahul ,
      I have already covered it at . Please look into it . I agree so far they are not minority shareholder friendly. We can't get all the desired qualities in one tiny microcap stock . I already invested. So, I may be biased .



  21. As per latest shareholding pattern disclosed on 20th Oct public Shares held in Dematerialized Form increased from 1.2 lakhs to 2.02 lakhs out of around 12 lakhs. So , new equitation if Paresh Bhagat and Meenakshi Kanoongo decided to convert warrnets in equity shares will be equal to 7.02 lakhs total public Dematerialized shares ( 2.02 + 2.5 + 2.5) out of total 12+5 = 17 lakhs . So new magic figure will be 8.5 lakhs , shy away with just 1.5 lakhs with magic figure .
    Secondly , Olympia Industries will be out of monthly, quarterly , yearly circuit introduce by BSE since it has more than 10000 public shareholder .

  22. Hi,
    I want to know both Olympia and TechnVision are not trading for quite some time. I know BSE has introduced certain circuits, but would this be ever corrected ?


    1. Hi ,
      If you look at BSE current quote of Olympia then there are few sellers but from starting price of 179.90 . It means existing investors still see great future for the Olympia , same time new investors are still waiting to correct it so no buyer in it . Secondly , only very few brokerage houses allow to buy Olympia Industries since it is currently in P group . I am very bullish on it from 5 years point of view . I will buy further if price corrects . Once , it get out of P group ( may be 1-2 years) it will be different ball game . If you patience to hold it for at least 2-3 years without worrying about overall market then only consider to buy it else stay away from it .
      On other hand technvision , there are right now (may changes) pending buy order of 21,627 shares but existing investors are not selling because they see better future ahead for this share . . Right now , no worry of correction in technvision but if results are bad or market remain bad then some short term holder may sell it because not everybody can think rational every time .

    2. Thanks for the great reply.

  23. Sir what is ratio to find such stocks on screener

    1. Hi Anand ,
      I am currently happy with my existing portfolio . I do have some small cap stocks in my portfolio which I had never discussed on the blog . But , I can't disclose them because they lack margin of safety . I want my blog reader should have head I win and tail I don't loose much. If I find attractive enough Idea then definitely I will give it but till that I am happy with my existing portfolio . You may add the following stocks from my long term portfolio(most of them are good quality stocks) on dips.

      Eicher motors (don't worry about share price too much , buy on every dips)
      Britannia Industries Ltd
      Pidilite Industries Ltd
      Tata Elxsi Ltd
      Vinati Organics Ltd
      Alembic Pharmaceuticals Ltd
      Capital First Ltd
      Camlin Fine Sciences Ltd
      Cyient Ltd and Geometric Ltd(buy on every dips,3D printing will help in future to both)
      Olympia Industries Ltd
      TechNVision Ventures Ltd



I am not an Investment advisor and do not provide this service via this Blog. The Blog is a personal diary and the stocks discussed on the blog represent my personal views and analysis. They are not recommendations to buy or sell stocks. I do not intend to recommend any stocks for financial or non-financial gains and may or may not be holding the stocks discussed on my blog.

In a nutshell - i am not responsible for the losses or gains made based on the information published on this Blog